WordPress or a custom-built website?
When WordPress is the sensible choice, when a custom or static site is better, and how to decide.
- WordPress suits content-heavy sites that non-technical teams update often
- Custom and static sites are faster, more secure and cheaper to run at scale
- Choose based on who will update the site and how often
WordPress powers a huge share of the web, and for good reason. But it is not the right answer for every business. The real question is who will update the site, how often, and what it needs to do.
Why businesses choose WordPress
- A familiar editor that non-technical staff can use
- Thousands of themes and plugins for almost any feature
- Easy blogging and content management
- Many developers know it, so you are not tied to one agency
The trade-offs
Every plugin adds code to maintain. Sites built with heavy page builders can become slow. WordPress is also the most targeted platform for automated attacks, so updates and security are not optional.
- Easy editing
- Huge plugin library
- Needs regular updates
- Can get slow
- Very fast
- Fewer security risks
- Low hosting cost
- Changes need a developer
When a custom or static site wins
If your site changes a few times a month, a static or custom-built site is often faster, cheaper to host and much harder to hack. You can still have a simple editor for blog posts or news if you need one.
When you need a custom application
If your website is really a product, with logins, dashboards, payments and workflows, a framework such as Laravel, Next.js or Node is usually a better foundation than stacking plugins on WordPress.
- 1Who updates it?
- 2How often?
- 3What features?
- 4Expected traffic?
- 5Pick the platform
A practical rule
Choose WordPress if your team publishes content every week and wants to do it without help. Choose a lean custom or static build if speed, security and low running costs matter more, and updates are occasional.
Make sure the domain, hosting and admin accounts are in your company's name, not the developer's.
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