What decides the cost of a website in India
Why quotes for the same website vary so widely, and the factors that genuinely change the price.
EvoAstra team14 Nov 2026 · 3 min read- Number of unique page designs matters more than total page count
- Features such as payments, logins and integrations add the most cost
- Ask what is included after launch: hosting, updates and support
Ask five agencies to quote for a website and you may get five very different numbers. That is not always because someone is overcharging. They are often imagining five different websites. Understanding what drives the cost helps you compare quotes fairly.
Design: templates or custom
A theme with your logo and colours is quick and inexpensive. A custom design made for your brand, with unique layouts and illustrations, takes more time. What matters is the number of unique page designs, not the total number of pages. Twenty service pages that share one layout cost far less than twenty different designs.
- Faster to launch
- Lower upfront cost
- Looks similar to others
- Built around your brand
- Unique layouts
- Easier to stand out
Features change the price most
Static information pages are the simplest part of any website. Costs rise with features that need logic and data.
- Online payments, carts and checkouts
- Customer logins and dashboards
- Booking calendars and slot management
- Integrations with CRMs, ERPs, WhatsApp or shipping partners
- Multiple languages
Content and photography
Who writes the text and who provides the photos? If you have neither, budget for copywriting and either a shoot or licensed images. Good content is often what separates a site that sells from one that just exists.
Hosting, domain and running costs
A website has running costs: domain renewal, hosting, SSL, email, backups and any paid plugins or apps. Ask every agency to list these separately so you can see the true yearly cost.
After launch
Updates, security patches, small changes and fixes need someone's time. Some quotes include a few months of support; others charge for everything after launch. Make sure you compare like with like.
- How many unique page designs?
- Which features are included?
- Who writes content?
- What are the yearly running costs?
- What support is included after launch?
Our approach
We send a written estimate within 24 hours that lists pages, features, timeline and running costs separately, so there are no surprises later.
Tell us what you’re working on. Free estimate within 24 hours, NDA on request.