Keyword research basics for small businesses
How to find the words your customers search for and turn them into pages and posts that rank.
EvoAstra team14 Nov 2026 · 3 min read- Start with the questions customers ask you
- Match each keyword to the intent behind it
- Target specific, longer phrases first
Keyword research means finding the words people type into Google when they need what you offer. It tells you which pages to create and what to call things.
Start with your customers
Write down the questions customers ask on calls, WhatsApp and in emails. These are often the exact phrases they search for.
Use free tools
Google's autocomplete and People also ask boxes, Google Search Console for sites already live, and keyword planner tools show what people search and roughly how often.
Understand intent
- Informational: how to, what is, guide
- Commercial: best, compare, vs, reviews
- Transactional: price, buy, near me, hire
- Navigational: a specific brand or website
- website design
- Huge competition
- Mixed intent
- website design for clinics in Hyderabad
- Less competition
- Ready to buy
Map keywords to pages
Give each important keyword group one page. Service pages target transactional searches; blog posts target informational ones.
- 1Collect questions
- 2Check search tools
- 3Group by intent
- 4Assign to pages
- 5Write and publish
Start specific
New websites rank faster for longer, specific phrases. As your site gains authority, you can compete for broader terms.
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