Setting up your Google Business Profile properly
How to create and optimise a Google Business Profile so customers nearby find you on Search and Maps.
EvoAstra team14 Nov 2026 · 3 min read- Verify the profile and keep name, address and phone consistent everywhere
- Choose accurate categories and add real photos
- Post updates and reply to every review
When people search for a business near them, the map results with ratings, phone numbers and directions come from Google Business Profiles. For local businesses, this is often more important than the website itself.
Create and verify
Claim or create your profile, enter your exact business name, address, phone number and website, and complete Google's verification. Unverified profiles may not appear properly.
Choose categories carefully
Your primary category has a big effect on which searches you appear for. Pick the most accurate one and add relevant secondary categories.
Complete every section
- Opening hours, including special hours on holidays
- Services or products with descriptions and prices where useful
- Attributes such as wheelchair access or online appointments
- A clear business description
- Verified
- Accurate primary category
- Hours and holidays
- Services listed
- Real photos
- Website and booking links
Photos
Upload real photos of your premises, team, products and work. Profiles with good photos tend to get more clicks and direction requests.
Keep it active
Post updates, offers and events, answer questions and reply to every review. Activity signals that the business is open and cared for.
Stay consistent
Use the same name, address and phone number on your website, social profiles and directories. Inconsistent details confuse customers and search engines.
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