YouTube Shorts for business: getting started
How businesses can use YouTube Shorts to reach new audiences and drive people to longer videos and websites.
EvoAstra team14 Nov 2026 · 3 min read- Shorts reach new viewers through the Shorts feed
- Repurpose your best reels, adapted for YouTube
- Use Shorts to lead viewers to longer, searchable videos
YouTube is a huge search engine for videos, and Shorts give businesses a way to reach new viewers quickly with short vertical videos.
Why Shorts are worth it
Shorts appear in a dedicated feed and can reach viewers who have never heard of you. Unlike some platforms, YouTube also rewards longer videos that people find through search, so Shorts can feed a long-term channel.
What to post
- Quick tips and answers to common questions
- Product demos and comparisons
- Before-and-after transformations
- Clips from longer videos
Repurpose wisely
Many businesses reuse Instagram reels. Remove other platforms' watermarks, adjust text for YouTube and write a clear title.
- 1Short on a topic
- 2Viewer gets curious
- 3Longer video
- 4Website or enquiry
Optimise titles and descriptions
Include the words people search for, add a link to a related longer video and your website, and pin a comment with a call to action.
- Vertical video
- Strong first second
- Clear title
- No watermarks
- Related video linked
Tell us what you’re working on. Free estimate within 24 hours, NDA on request.