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WhatsApp Business features every business should use

The WhatsApp Business app features that save time and look professional, and when to move to the API.

EvoAstra team14 Nov 2026 · 3 min read
Key takeaways
  • A complete business profile and catalogue build trust
  • Quick replies and labels save hours each week
  • The Business Platform suits teams and automation

WhatsApp is often the first place Indian customers contact a business. The free WhatsApp Business app includes tools that many owners never use.

A professional first replyAnimated

Hi, are you open today?

Hi! Thanks for messaging Bloom Florists. We're open 9 AM to 9 PM. Here's our catalogue

Do you deliver to Banjara Hills?

Yes, same-day delivery for orders before 4 PM

Business profile

Add your logo, description, address, hours, website and email. Customers can see these details before they message.

Catalogue

Show products or services with photos, prices and descriptions. Share items directly in chats instead of typing details again.

Messaging tools

  • Greeting message for new customers
  • Away message outside business hours
  • Quick replies for common questions
  • Labels to organise chats: new lead, paid, follow up
WhatsApp Business setupAnimated
  • Profile complete
  • Catalogue added
  • Greeting message
  • Away message
  • Quick replies
  • Labels

Broadcasts and status

Broadcast lists reach people who have saved your number. Use them sparingly with relevant updates. Status updates are a good place for offers and behind-the-scenes content.

When to upgrade

If several staff answer messages, or you want automated order updates and chatbots, the WhatsApp Business Platform through an official provider supports shared inboxes, templates and integrations with your website or CRM.

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