Social media

Social media reports: the numbers that matter

Which social media metrics actually show business results, and how to report them simply each month.

EvoAstra team14 Nov 2026 · 3 min read

Key takeaways

Reach and followers are signals, not results
Track enquiries, sales and website visits from social
A one-page monthly report beats a long data dump

Social media dashboards show dozens of numbers. Most of them do not tell you whether social media is helping the business. A good report focuses on the few that do.

A one-page monthly reportAnimated

Reach▲

Saves and shares▲

Profile visits▲

Enquiries from social▲

Vanity metrics versus business metrics

Followers and likes are easy to measure but say little on their own. Saves, shares, profile visits, link clicks, messages and sales show real interest.

Vanity vs business metricsAnimated

Vanity

Followers
Likes
Impressions

Business

Enquiries
Sales
Website visits

Track where enquiries come from

Use link tracking on your bio links and ads, ask new customers how they found you and record it, and use unique codes for social offers.

What a monthly report should include

Reach and engagement trends
Top three posts and why they worked
Enquiries, sales or leads from social
Ad spend and cost per result, if running ads
What you will do differently next month

Monthly reportAnimated

Key numbers vs last month
Top posts
Leads and sales
Ad results
Next month's plan

Act on it

A report is useful only if it changes what you do next month. End every report with three clear actions.

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