Selling internationally from India: where to start
Options for Indian sellers who want to reach customers abroad, from global marketplaces to the UAE.
EvoAstra team14 Nov 2026 · 3 min read
- Global marketplace programmes help Indian sellers export
- Check export documentation, product rules and shipping costs early
- The UAE is a natural first step for many Indian brands
Indian products such as apparel, handicrafts, home decor, Ayurvedic products and jewellery have strong demand abroad. Online marketplaces make exporting more accessible than ever.
Main routes
- Global programmes on large marketplaces that help Indian sellers list abroad
- Regional marketplaces such as Noon in the UAE and Saudi Arabia
- Craft-focused marketplaces such as Etsy for handmade goods
- Your own international store with cross-border shipping
Paperwork and rules
You will typically need an Import Export Code (IEC), GST registration and awareness of rules for your product in the destination country. Some categories, such as cosmetics, food and electronics, have specific requirements.
- Month 1Pick a market and products
- Month 2Paperwork and listings
- Month 3Test shipments
- Month 4 onwardsScale what sells
Shipping and pricing
International shipping, duties and returns change your costs significantly. Work out landed prices and compare with local competitors before committing.
Start with one market
Pick one market where your products fit and logistics are manageable, learn there and expand. Many Indian brands start with the UAE because of the large Indian community and short shipping routes.
- IEC registration
- Product compliance checked
- Landed cost worked out
- Listings localised
- Returns plan
Tell us what you’re working on. Free estimate within 24 hours, NDA on request.
