Selling fashion on Myntra and AJIO
What fashion brands need to know about selling on India's fashion marketplaces, from onboarding to catalogue quality.
EvoAstra team14 Nov 2026 · 3 min read- Fashion marketplaces are selective and value strong brands and catalogues
- Photography and size accuracy decide sales and returns
- Plan inventory for sale events
Myntra and AJIO are where many Indian shoppers go for fashion. They are more curated than general marketplaces, so brands need strong catalogues and reliable operations.
Getting on board
Fashion marketplaces often review brands before onboarding them, looking at product quality, brand presence and catalogue standards. Have your brand story, product range and photography ready.
Catalogue quality
- Model photography with consistent poses and lighting
- Close-ups of fabric and details
- Accurate size charts with measurements
- Fabric, care and fit information
Size and returns
Returns are common in fashion, often because of size or colour mismatch. Detailed size charts, fit notes and true-colour images reduce them.
- Size or fit50%
- Colour different20%
- Quality expectation15%
- Changed mind15%
Sale events
Big sale events can bring large volumes. Plan inventory, pricing and packaging capacity well ahead, and work out margins at sale prices.
- Brand story and assets
- Professional photography
- Size charts
- Fabric and care details
- Inventory plan for sales
Build the brand beyond the marketplace
Instagram, your own store and influencer collaborations build the brand recognition that helps marketplace listings sell.
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