Push notifications that people do not switch off
How to use app notifications to bring users back without annoying them into turning them off.
EvoAstra team14 Nov 2026 · 3 min read- Ask for permission at the moment it is useful, not on first launch
- Send fewer, more personal notifications
- Let users choose what they hear about
Push notifications can bring users back to your app at exactly the right moment. Overuse them and people switch them off or uninstall. The difference is relevance.
Ask at the right moment
Asking for notification permission the moment the app opens often gets a no. Ask when the value is obvious, for example after someone places an order: Want an update when it ships?
Types that people welcome
- Updates about something they did: orders, bookings, messages
- Reminders they asked for: appointments, classes, renewals
- Genuinely personal recommendations based on their activity
Types that annoy
Generic promotions sent to everyone, several messages a day and notifications at night. These train users to ignore you.
Give control
Let users choose categories in settings: order updates, offers, news. People who can switch off offers often keep the important updates on.
- Permission asked in context
- Transactional first
- Personal and timely
- Quiet hours respected
- Settings to choose categories
Measure
Track opens, opt-outs and uninstalls after campaigns. If opt-outs rise, you are sending too many.
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