ONDC explained for small businesses
What the Open Network for Digital Commerce is, how it differs from a marketplace and how sellers can join.
EvoAstra team14 Nov 2026 · 3 min read- ONDC is an open network, not a single app or marketplace
- Sellers join through seller-side apps and appear in many buyer apps
- It can widen reach, but you still need good listings and fulfilment
The Open Network for Digital Commerce, or ONDC, is a government-backed initiative to make online commerce in India more open. Instead of one company running the whole marketplace, many apps connect through shared protocols.
- 1Seller app
- 2Open network
- 3Many buyer apps
- 4Order
- 5Delivery partner
How it works
Sellers list products through a seller-side app or platform. Buyers find those products through different buyer-side apps connected to the network. Logistics can also be provided by connected partners.
Why it matters for small sellers
In principle, ONDC lets small businesses reach buyers across many apps without depending on a single marketplace. Categories such as food, grocery, fashion and home have seen activity.
- One platform
- Its rules and fees
- Its buyers
- Many buyer apps
- Choice of seller app
- Open protocols
Getting started
Choose a seller-side app that supports your category, complete onboarding with your business details, list products and set up fulfilment. The specifics depend on the provider you choose.
Be realistic
The network is still evolving, and results vary by category and city. Treat it as one more channel alongside your own store and existing marketplaces.
- Pick a seller app
- Prepare catalogue data
- Decide delivery model
- Set prices with fees
- Track orders and ratings
Tell us what you’re working on. Free estimate within 24 hours, NDA on request.
