Using LinkedIn to win B2B clients
How founders and B2B companies can use LinkedIn to build trust and generate enquiries.
EvoAstra team14 Nov 2026 · 3 min read- Founder profiles often reach more people than company pages
- Share useful experience, not just announcements
- Consistency over months builds trust and inbound leads
For B2B businesses, LinkedIn is where decision-makers read, share and hire. It rewards people who share real experience and insights.
Start with profiles
Your personal profile matters as much as the company page. Use a clear photo, a headline that says who you help and how, and an about section that reads like a conversation, not a résumé.
What to post
- Lessons from projects and clients, with permission
- Behind-the-scenes of how you work
- Opinions on industry trends, backed by experience
- Practical tips your customers would find useful
- Occasional company news and wins
- 1Capture an insight
- 2Write a short post
- 3Add an image or carousel
- 4Reply to comments
- 5Repeat twice a week
Engage thoughtfully
Comment on posts from clients, prospects and industry peers. Thoughtful comments get noticed and build relationships before you ever send a message.
Outreach without spam
Personalised connection requests and messages work better than templates. Lead with relevance and value, not a sales pitch.
- Clear headline
- Updated about section
- Company page linked
- Two posts a week
- Daily comments
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