Getting your first 100 online orders
Practical ways new stores win their first customers without large ad budgets.
EvoAstra team14 Nov 2026 · 3 min read- Start with people who already know you
- Reviews from early customers make later sales easier
- Spend on ads only once the store converts
The first hundred orders are the hardest. Nobody knows the brand, there are no reviews and every sale feels like a battle. These steps help new stores get there faster.
Start with your network
Tell friends, family, colleagues and local communities. Ask them not just to buy but to share and review honestly. Early word of mouth is powerful.
Be where customers already search
Listing on a marketplace that suits your category puts you in front of buyers who are already looking. Even a few sales there bring reviews and confidence.
Content before ads
Post regularly on Instagram, show how products are made, answer questions in stories and reels, and collaborate with small creators whose audience matches yours.
Make every order count
Pack carefully, add a thank-you note, follow up on WhatsApp and ask for a review. A delighted early customer often brings the next two.
Then test ads, carefully
Once people who visit your store actually buy, start small with Meta or Google ads to proven audiences. Ads amplify a store that works; they cannot fix one that does not.
- Announce to your network
- List on one marketplace
- Post content every day
- Ask every buyer for a review
- Test small ads
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