A+ content: how to make your marketplace listings stand out
What enhanced brand content is, who can use it and how to design modules that lift conversions.
EvoAstra team14 Nov 2026 · 3 min read- A+ content adds rich images and text below the main listing
- Usually needs brand registration
- Use it to answer questions and show the product in use
Most marketplace listings look similar: a title, bullets and a few images. A+ content, sometimes called enhanced brand content, lets registered brands add rich images, comparison charts and stories below the main listing.
Who can use it
On Amazon, A+ content is generally available to brand-registered sellers. Other marketplaces have their own rich content options. Check eligibility in your seller account.
What to include
- A brand banner that explains who you are in one line
- Feature images with short captions, one benefit each
- The product in use, ideally with real people
- A comparison chart of your range so buyers pick the right variant
- Answers to common questions about size, care and use
Design for mobile
Most shoppers see A+ content on phones. Use large text inside images, simple layouts and high contrast. Small text on a busy image is unreadable.
- 1Brand banner
- 2Key benefits
- 3In-use images
- 4Comparison chart
- 5FAQ
Follow the rules
Marketplaces restrict what A+ content can say, for example about pricing, guarantees, competitors or contact details. Review the current guidelines before designing.
- Brand registered
- Mobile-readable text
- One benefit per module
- Comparison chart
- Guidelines followed
Measure the impact
Compare conversion rates before and after adding A+ content, and refresh it when you launch new variants.
Tell us what you’re working on. Free estimate within 24 hours, NDA on request.
